The Heel Shoe FittersBirkenstock - The Heel Shoe Fitters



At Birkenstock, tradition and heritage are important hallmarks of a brand that dates back not years or even decades, but centuries. Birkenstock is deeply rooted in the fine art of crafting premium quality shoes that are good for you. Since 1774, Birkenstock has passed this commitment down from one generation to the next. The result is the absolute best in quality, comfort and support.



1774 – Johann Adam Birkenstock is listed as “subject and cobbler” in the church archives of Langen-Bergheim, Germany

1896 – Master cobbler Konrad Birkenstock begins manufacturing and selling flexible footbed insoles

1902 – Konrad Birkenstock develops the first contoured arch support.

1925 – The “blue footbed” is among the products manufactured at a newly-opened facility in Friedberg, Germany

1932 – Carl Birkenstock launches the Birkenstock training courses and the “Carl Birkenstock System” is endorsed by leading physicians and podiatrists

1964 – Karl Birkenstock launches the Madrid model, the first fitness sandal with a deep and flexible footbed.

1966 – Birkenstock is introduced into the U.S. market.

1988 – Environmentally-friendly adhesives are used in production – setting a new standard for environmental awareness worldwide.

1990 – Production is expanded and modernized to reduce energy consumption by over 90%.

2009 – A new and bigger footbed production facility becomes operational in Gorlitz, Germany.

2016 – Birkenstock celebrates 50 years in the U.S.